Where little dreams
meets big style & joy!
Our story
How we gets doodly idea about doodle 😉
At Doodle Clothings, every creation is a blend of emotion, elegance, and thoughtful craftsmanship. Inspired by the beautiful bond between a child and a beloved pet, the brand takes its name from “Doodle” — our founder’s treasured companion and the heart behind the journey. More than just a name, Doodle represents love, memories, and meaningful beginnings stitched into every design.
We believe luxury should feel personal, effortless, and comfortable. Our collections are thoughtfully designed to bring together sophistication and ease, offering premium festive wear for children, pets, and families that feels special yet accessible.
Rooted deeply in Indian culture and artistry, Doodle Clothings celebrates traditional craftsmanship through details like chikankari, zari, katchi embroidery, paisley motifs, and bandhani-inspired prints. These timeless elements are reimagined in modern Indo-western silhouettes, creating styles that beautifully balance heritage with contemporary elegance.
Vision
To establish Doodle Clothings as a trusted and distinguished destination for premium coordinated family wear — where luxury feels inclusive, timeless, and meaningful. We envision creating a brand that beautifully blends Indian heritage with contemporary fashion, offering thoughtfully crafted styles for children, pets, and families who value comfort, elegance, and connection.
Mission
Behind the Scenes
Doodle is also the story of two women united by a shared vision and a passion for meaningful design. While the founder imagined the soul of the brand, the co-founder brought structure, strategy, and direction to its growth. With her keen eye for detail and thoughtful perspective, she helped shape Doodle into an evolving brand where every element — from design to delivery — reflects quality, care, and excellence.
Guided by our philosophy, “Wear Your Imagination”, Doodle Clothings creates more than just outfits. We design experiences that celebrate togetherness, individuality, and connection — allowing every child, pet, and family member to feel special, confident, and beautifully connected.
The People behind the magic
Meet our Doodly Team
Dr. Shaivya
I am a dentist by profession and a creative at heart, passionate about bringing beauty and joy into everyday life. As a mother, I noticed a gap in the market for premium ethnic wear that combines comfort for children with the richness of India's traditional craftsmanship.
This inspired me to create Doodle Clothing a brand that celebrates timeless Indian artistry through thoughtful details like chikankari, zari work, hand embroidery, and traditional prints, reimagined for modern families.
Our journey was inspired by our beloved pet, Doodle, whose love and spirit gave the brand its name. Today, we extend that vision to both children and pets, creating coordinated outfits that make every celebration more special.
Guided by our philosophy, “Wear Your Imagination,” we design premium yet accessible clothing that blends heritage, comfort, creativity, and family together in every stitch.
Rashmi Shah
I’m an MBA in Finance with 7 years of experience in business valuation, having worked with a SEBI Category I Merchant Banker and PwC. My background taught me the value of precision, quality, and building businesses with purpose.
Doodle Clothings was born from a personal passion co-founded with my partner and inspired by our beloved companion, Doodle. We create thoughtfully designed outfits for kids and pets, blending comfort, craftsmanship, and creativity.
Rooted in Indian heritage, our collections reimagine traditional elements like chikankari, zari, katchi work, paisley, and bandhani into modern Indo-western styles. Through our philosophy, “Wear Your Imagination,” we aim to make every family member feel special, connected, and celebrated.